Hi, tomorrow 1st of July is the day when Universal Analytics is being sunsetted for all free account users, 360 accounts will enjoy of an extra year for dealing with the full migration . On 26th June, Google luckily announced the official Google Analytics 4 support for AMP pages. Which makes me really happy since…

It took almost 9 months, but it’s finally here. The new Analytics Debugger Extension (Formerly GTM/GA Debugger) hit the 2.0.0 milestone. It’s been a full rewrite of the code, mainly to make it fully compliance with the new MV3, but at the same time it’s internal functionality has been improved. Now all the components are…

It’s been half a year since I released my Android Debugger during the Super Week Punchcard Prize contest. Today it’s a big day for the family, and most logic next step on this travel, I’m adding support for iOS devices. This tool is offered “as is” and for free. While you won’t have to pay…

Back in time, I remember relying on jQuery for all the custom event tracking on my client websites, it was really great since it was covering the support for IE8, IE9. Since jQuery dropped the support for the older browser versions, the point of using it for the clicks / interactions tracking has lost most…

I’m really obsessed with performance, while I may not be the best on that task I’m a real tryhard on that topic, at least up to where my knowledge allows me. And this said, I really miss the Site Speed Report on Google Analytics 4. This is why I replicated the current metrics and logic…

One of the most notorious misses on Google Analytics 4. Is the lack of AMP (Accelerated Mobile Pages) Pages tracking support. While this may not be an issue for many sites, there’re some website types that really need this support (like media sites or magazines). That’s why I decided to investigate the possibilities of <amp-analytics>…

When Google Announced Google Analytics 4, I started to work on this library, with the main aim to be used as a customTask. Now the current deadline is 1 year-ish for all free Universal Analytics users and 3 extra months ( thanks? ) for paid users. In my very humble opinion, this is very short…

If you’re using Google Tag Manager for setting up Google Analytics 4 tracking you may have noticed the need of creating a separate tag for each event we want to track. While this gives a really nice and easy-to-understand photo of the current used events, it may add a ton of work for maintaining them,…

UPDATE JULY 2024 Google Updated their GTAG library to relay on fetch instead of sendBeacon, making the old script to stop working. In any case sendBeacon uses fetch API under the hoods ( it’s a fetch request that won’t expected any return response from Google Analytics Endpoint ). We may expect at some poing Google…

At his point, many ( if not all ) have heard Google Analytics is moving to an “events” based tracking model with Google Analytics 4. But, what does it really imply? Do we have to worry about it?. To be honest, it’s not a big ( from the implementation side ) deal since we have…