David Vallejo

Analytics Engineer & Tracking Strategist

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MeasureCamp ORD/Chicago Chicago / US
September 13, 2025

Google Analytics 4 Measurement Protocol

Learn all about the meaning of Google Analytics payload parameters and how the protocol works.

Latest Posts

August 11, 2025 web analytics

GTM Template: Consent String Parser

This GTM Variable Template for Server-Side will allow you to semassly parse the &gcd parameter into a human-readable format, allowing you to use the Rather than having it based on a lookup table, it properly implements a bits reading to extract the c [...]

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